Picture it: Anywhere, USA; Christmas morning (gotta love my Golden Girls reference)
It’s the most exciting morning of the year. After the most anxious night of sleep, the kids are up bright and early demanding that the entire household join them in exploring whatever magic has been left under the tree.
The gift-opening process is slightly orchestrated with the intent of prolonging the excitement for as long as possible. First gift – the necessities– socks, undershirts, thermals, etc. Excitement: minimal. Then on to the second gift, third, fourth, and so on; each providing an increasing level of excitement.
Finally, they get to the grand gift. This is the gift that has been the topic of many dinner conversations, talks with Santa and even referred to as the one thing they’ve wanted “their entire lives.” They open the gift and just as we imagined, their little hearts are filled with excitement. They are beyond eager to tear the box apart and put that toy into good use. Just then, a quiet pause fills the room. The toy is not working as expected. Next step, we grab the box to see what could be the problem and come across these 3 dreaded words: Batteries Not Included! *insert expletive here*
Christmas is right around the corner and while I’m out finishing up my holiday shopping and trying to master the holiday, this is the one all to common holiday scenario that comes to mind. Time and time again, the phrase “batteries not included” has crushed holiday cheer. In fact, according to a survey conducted by Energizer® in 2016 with more than 1,000 respondents, 90 percent of Americans have forgotten batteries for a holiday gift in the past – leaving millions of parents with some pretty disappointed kids who we can guarantee will not be hiding their upset.

Sure, we know there are worse things in the world, but we have to admit, it’s a pretty big Christmas buzzkill. Most of the hottest gift items out there require at least a couple of batteries each. Not to mention the ongoing need for batteries to power our electronics, lights and decor before Christmas morning! Thankfully, that’s where Energizer can step in to relieve holiday cheer! Energizer MAX batteries are the perfect gift accessory to complement all of your cool tech gifts and awesome toys with long-lasting power and leak protection. With Energizer’s latest improvements, Energizer MAX® AA batteries now last up to 30 percent longer than previous Energizer MAX® AA batteries in digital cameras. Energizer MAX® AA and AAA batteries are also designed to protect devices and toys from damaging leaks for up to two years after the battery is fully used. And Energizer MAX® AA and AAA batteries hold power for up to 10 years while in storage, so you can power up your gifts or whenever you need power most.

As you’re out holiday shopping and preparing for Christmas this year, remember to not let the dreaded words “batteries not included” crush your family’s holiday cheer. Make sure to stock up with Energizer MAX®batteries to power up your gifts, toys or wherever you need power most. You can keep them in your home or tie it in a bow as part of your gift. Either way, leave it up to Energizer to power every bright holiday moment and make this yet another holiday you rocked!

Check out these great deals and promotions by Energizer to stock up on batteries for the holidays. Visit http://www.energizer.com/holiday-promotions to learn more.
Keep up with Energizer on Social Media:
Instagram: https://www.instagram.com/energizer/
Facebook: https://www.facebook.com/Energizer
Twitter: https://twitter.com/energizer
Also, feel free to share the following infographic to remind other parents to not forget the batteries this holiday season!
Disclosure: This post is sponsored by Energizer®. As always, all opinions are my own.



Not trying to brag or anything here but I’m one of those 10% that remember to buy batteries with any gift that may need it. My kids have started thinking me for doing this because they’ve heard from their friends at school how their parents keep forgetting s a greatest mom award anyone :))?
Oh, Christmas day, with those crazy footsteps going down the stairs only to find that dear mommy has forgot to also buy those darn batteries for our newly acquired toys! Those sad, puppy eyes staring into your soul as you think of stores that are still open… priceless.
It’s beginning to look a lot like… there are no batteries! OMG! I’m sad to hear so many people forget to buy batteries but #sadnotsad because it doesn’t feel like I’m the only one doing it! Great post by the way!
90% of us forget to buy batteries! WOW! That’s huge! Why aren’t we adding this to a list so we don’t forget?! I don’t get it. I mean, I guess this can happen once or twice but after that you’d think we would take steps to ensure we don’t mess it up again :).
I just thought of a great – or at least that’s what I think of it – hashtag for this:
#willsomebodyremindmetobuybatteries
I’m the forgetful one and not just about the batteries. I’m just lucky I have my husband to remind me about a lot of things that need to be bought.
Emily, I really like your hashtag and while we’re on the subject here’s my “entry”: #youshallnotforgetthebatteries :)) lmao!!!
Ari, sorry I got sidetracked there but it had to be said. Love the site and the vibe I get from your posts!
#mykingdomforsomebatteries sounds about right. And I’m actually making to-do lists all the time but I always seem to forget adding these in for some reason. Maybe next year and I’d better deliver this time; the little ones are getting their pitchforks ready ;).
I like Energizer batteries because they always seem to have plenty of juice in them and the price is fair (if you consider how much a battery lasts). Duracell batteries are nice but, from my experience, they don’t last as long. Thanks for the post!
I had no clue that Energizer batteries can hold power for up to 10 years while in storage! That is quite impressive! And yes, yes, yes, I too have forgotten to get batteries for Christmas gifts a LOT of times!
Thanks for reminding me to put this down on paper for next year! This Christmas I’ve got my kids some great battery-powered cars only to realize we hadn’t any batteries for them! It was a complete fail and I hope I won’t make the same mistake again.